Philosophy: It's all about inspiration
VitrA’s quest is to create complete, satisfying bathroom environments. This means transforming often overlooked spaces into something more than a necessity of modern life. It’s about creating an enjoyable experience by changing our perception of, and thus our interaction with, the bathroom.
To realize this ambition, VitrA employs a large in-house design studio and collaborates with a world-class array of acclaimed industrial designers. These talented individuals not only improve bathroom aesthetics, but functionality as well.
In 2006 alone, VitrA garnered four prestigious design awards. The İstanbul Collection by Ross Lovegrove won the Wallpaper Design Award for Best Bathroom, a Good Design Award and a Red Dot Design Award. Distinguished designer Defne Koz and her stunning İznik Collection were also recognized with a Red Dot Design Award.